Mamae

Track your baby’s daily activity easily, starting from day one

Keeping up with your newborn’s every move is a challenge once a good night’s sleep has become the exception. Mamae is your baby’s activity tracker for a healthy and happy start in life.

Why are you selling the business?

I put the project on hold for some time now. I was hoping to find the time to work on it again, but unfortunately I won’t be able to do that at this point.

What is included in the sale?

• Source code to the iOS application
• Source code to the Web and API application
• Source code of the marketing website
• Domain mamaeapp.com
• AppStore application
• Twitter account

What is the technological stack?

• The iOS app is built in Swift
• The Web and API app is built in Rails and Angular.js

What actions are required to keep the business working?

• Maintain the web project running on a server (needed for the real-time sync and web access)

How does the business generate revenues?

• At the time it was still active, it generated revenue using In-App Purchases

What marketing initiatives have been used for this business?

• Nothing but a few tweets

How can the future owner generate more revenues?

• Invest on marketing
• Partner with baby/mom related brands
• Partner with paediatric clinics to offer it as a service (or even white-label)
• Sell related products through the app
• In-App purchases